THE MARKET The United States has more than 38 million Latinos, making it the fourth-largest Hispanic country in the world. The buying power of U.S. Hispanics is greater than the entire gross national product of Mexico, at more than $580 billion. By the year 2020, U.S. Hispanics will number 70 million people, representing 21% of the overall population. Kiser & Associates’ estimates put the size of the Spanish book market in the U.S. at more than $350 million. 100+ wholesalers and retailers in the U.S. specialize in Spanish-language material. Thousands of public and academic libraries house collections of Spanish and Latin American books. More than 1.2 million students are enrolled in Spanish-as-a-Second Language classes in California, Texas and Florida combined. 80,000 Spanish-language titles are published annually worldwide. Back to Top