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DIRECTORIES
REPORTS
Directory of U.S. Public Libraries with Spanish-Language
Collections ($99)
This directory includes mailing labels for the top 1000 U.S. public libraries with Spanish-language
collections. Contacts and mailing labels are for one-time use
only.
Directory
of U.S. Publishers of Spanish-Language Books ($59) This directory includes mailing
labels for more than 250 U.S. publishers of Spanish-language
books. Contacts and mailing labels are for one-time use only.
Directory of Spanish Book Distributors and Bookstores in
the United States ($69)
This updated directory of points of sale for Spanish books contains more
than 250 contacts. Each entry includes the business and contact names,
address, phone and fax numbers, email and Internet addresses, as well as
title specialty and target market. Available in Excel as an email
attachment.
The Elusive Consumer: Who Are the Readers of Books in
Spanish in the United States
? ($995)
The most common misconception in the market is that 38 million Hispanics
means a market of 38 million readers
of Spanish. Not so. Let us help you make sense of the Spanish book market in
the United States with this authoritative report of end consumer
preferences. With The Elusive Consumer, you’ll get
an in-depth look at consumer purchasing patterns and you’ll learn the actual size of the Spanish book
market.
Whether
you’re a publishing executive, wholesaler, distributor or retailer of
Spanish-language material, The Elusive Consumer contains
the information you need to profitably publish and sell Spanish-language
books in the United States:
- PUBLISHERS can save
significant promotional dollars by learning where the majority of
Spanish-language books are purchased and which magazines and
newspapers are most commonly read by U.S. Latinos. You’ll also receive valuable
information to guide you in new title acquisition and in developing
titles that are more appropriate for Latinos in the United States.
- WHOLESALERS and RETAILERS
of Spanish-language books will discover what types of books are most in demand.
- LIBRARIANS will discover
what Hispanic patrons in their area are reading outside the library.
Selling Spanish-Language Books
to U.S. Public Libraries ($695) This report gives publishers a first-hand look at the
type of titles librarians are ready to buy. You will discover how much
public libraries spend on Spanish-language books and learn which 20 library
systems account for nearly half of the library market. Individual library
profiles include current budgets for Spanish-language material, fiscal year
(critical for maximizing your marketing dollars), as well as the type of
Spanish material needed, number of branches, primary vendors and contact
information. The report will help you target the growing number of public
libraries with Spanish book collections and increase your sales in the U.S.
It also includes a database of the top 100 public libraries that order
Spanish books. Unlike traditional mailing lists that charge for one-time
use only, this list is yours to use indefinitely. Includes a 46-page report
plus database on disk.
Selling to the College/University Market ($495)
This 30-page report includes valuable information such as the following:
• Colleges/universities with Spanish degree programs
• National enrollment in Spanish language courses
• Enrollment in Spanish degree programs by state
• Profile of college/university professors
• Conferences professors attend
• Role of the professor in the decision-making process
• Role of the department/institution
• Purchase frequency
• Factors influencing purchasing decision
• Distributors specializing in sales to universities
• Strategies for choosing distributors
• Marketing strategies
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