RESEARCH · Analyze the competition, determine sales potential and develop optimal sales policies for your business · Determine the appropriate distribution channels and type of promotion for your product PLANNING · Establish sales and marketing objectives for the short, medium and long term, for a single product or group of products · Develop comprehensive marketing plans for a single title, a collection of titles or an entire list · Determine sales, positioning, distribution and communication strategies IMPLEMENTATION & RESULTS ANALYSIS · Work closely with you and your staff to implement each step of the marketing plan · Supervise development of the overall marketing strategy and that of each promotional campaign · Monitor progress, analyze results and modify strategy as needed TRANSLATION · For U.S. publishers, identify titles with the greatest potential as Spanish-language editions · Offer English-to-Spanish translation services, including copyediting, technical review, proofreading and page layout and design Back to Top